Rejon Tequila

Rejon Tequila represents a distinguished approach to tequila production, embodying a brand-only model that meticulously partners with acclaimed distilleries to craft its expressions. Based on the vision of its founder, Juan Rejon, this brand sources its 100% blue agave tequilas from Destileria Rivesca, S.A. de C.V., identified by NOM 1531, a respected facility nestled in Amatitán, Jalisco, Mexico. This strategic collaboration allows Rejon Tequila to focus on its brand ethos and quality control, leveraging the deep-rooted expertise and advanced facilities of a family-owned distillery in the heart of the tequila lowlands. The result is a portfolio of tequilas designed to reflect the rich heritage and nuanced flavors of Jalisco, appealing to those who seek authenticity and precision in their spirits.

History & Heritage

The narrative of Rejon Tequila begins with Juan Rejon, an individual driven by a passion for sharing authentic, artisanal tequilas with a global audience. He initiated an import-export business with the goal of curating and distributing exceptional spirits. This endeavor eventually led him to develop his own distinctive brand, Rejon Tequila. While the exact founding year of the Rejon Tequila brand is not consistently documented across all sources, its genesis can be traced to Juan Rejon's efforts around the late 2000s or early 2010s to bring his vision to fruition.

Rejon Tequila is a brand that sources its production, meaning its liquid is crafted by an established distillery. The designated producer is Destileria Rivesca, S.A. de C.V., recognized by NOM 1531, which is strategically located at Del Carmen 106 in Amatitán, Jalisco, Mexico. This distillery was founded in 2005 by the esteemed Rivera Escareño family, who possess a profound lineage in the agave industry. Building upon their extensive experience in cultivating agave, the Rivera Escareño family expanded their operations into distilling, subsequently creating their own brands starting in 2006. This progression demonstrates a natural evolution from agricultural expertise to full-scale spirit production. The current ownership of the Rejon Tequila brand is, as of August 2026, Juan Rejon, while the Destileria Rivesca itself remains under the ownership of the Rivera Escareño family. This partnership underscores a commitment to traditional methods combined with modern quality control, aligning a brand vision with a profound legacy of craftsmanship in the tequila-making region.

The Tequila

Rejon Tequila's expressions are meticulously crafted at Destileria Rivesca, utilizing 100% Tequilana Weber blue agave. This agave is cultivated by fourth-generation farmers within the rich volcanic mineral-rich soil of Amatitán, Jalisco, ensuring a deep connection to the land and sustainable agricultural practices. The production process at Destileria Rivesca combines both traditional and modern techniques to achieve optimal flavor profiles. Agave piñas undergo cooking in a dual system, employing both classic stone ovens, which impart a characteristic depth of flavor, and modern autoclaves, which ensure consistency and efficiency in the cooking process. Following the cooking phase, the sweet juices are efficiently extracted from the softened agave fibers using a roller mill.

Fermentation, a critical stage in developing the spirit's aromatic complexity, takes place in stainless steel tanks, where natural yeast strains are allowed to work their transformative magic. This natural fermentation contributes to the unique character of Rejon Tequila. The resulting fermented mosto then undergoes double distillation in stainless steel pot stills equipped with copper coils. The use of copper in the coils helps to refine the distillate, stripping away undesirable compounds and concentrating the desired flavors. Purified water, sourced from the volcanic mineral-rich lowlands of Jalisco, is integrated into the production, further emphasizing the regional terroir in each expression.

The portfolio of Rejon Tequila showcases a range of carefully aged expressions. The Rejon Blanco Tequila, celebrated for its bright and vibrant profile, is rested for two months in stainless steel before being bottled at a robust 44% alcohol by volume (88 proof). This resting period allows the flavors to integrate and mellow slightly without introducing oak characteristics.

The Rejon Reposado Tequila undergoes an aging regimen that contributes complexity and smoothness. It is aged for seven months in premium American white oak barrels. Additionally, some records suggest a broader aging period of two to eleven months, potentially incorporating a combination of both American and French white oak barrels, alongside other used barrels, which may include those previously holding Cognac or various whiskeys. This varied approach to barrel selection allows for a nuanced development of flavor and aroma in the reposado expression.

For those seeking profound depth and extensive maturation, the Rejon Extra Añejo Tequila is aged for an impressive five to nine years. This prolonged aging occurs in a sophisticated combination of charred American oak barrels, specifically including those previously used for Jack Daniels whiskey, and ex-French cognac barrels. This thoughtful selection of cooperage imparts a rich tapestry of flavors, from deep vanilla and caramel notes to subtle fruit and spice undertones, culminating in an exceptionally refined and complex spirit.

Why It Matters

Rejon Tequila embodies a commitment to authenticity and quality that resonates deeply with the curated offerings at The Sentinel Room. By partnering with Destileria Rivesca, a family-owned operation with a profound heritage in Jalisco's tequila heartland, Rejon Tequila ensures its expressions are rooted in proven craftsmanship and regional identity. The brand's dedication to using 100% blue agave from fourth-generation local farmers, combined with a meticulous production process that thoughtfully blends traditional stone ovens with modern autoclaves and precise distillation, underscores a philosophy of excellence. This approach yields tequilas that are both expressive of their terroir and refined in their presentation. For those who appreciate good whiskey, and indeed fine spirits of all categories, Rejon Tequila offers a compelling example of how a brand-only model can achieve superior quality through strategic and respectful collaboration. Its nuanced range, from the vibrant Blanco to the deeply aged Extra Añejo, enriches The Sentinel Room's Reserve Whiskey Library, providing discerning patrons with access to a meticulously produced and thoughtfully presented series of tequila expressions that uphold the highest standards of the category.

Visiting the Distillery

For individuals interested in a deeper understanding of the production behind Rejon Tequila, tours of Destileria Rivesca, S.A. de C.V. (NOM 1531) are available. These immersive experiences can be arranged by appointment only, offering an exclusive opportunity to witness the meticulous craftsmanship and the blend of traditional and modern techniques employed in crafting these distinguished tequila expressions in Amatitán, Jalisco, Mexico.